WHAT WE DO

25Fifteen is a startup studio founded by successful tech entrepreneurs and industry veterans. We use our execution experience, capital, and relationships to build valuable businesses that matter to our customers and that matter to us.

We are builders. We get deeply immersed in every project we're involved with. In almost all cases that immersion starts at Day 0. Most businesses we work on start as internal projects.

From time to time we co-found projects with people and organisations who share our philosophy for how to build businesses of value.

HOW WE DO IT

Build

We identify opportunities then build products we understand the demand for. We start allocating resources to projects as early as possible, often before the product is even defined. We get down in the trenches and generate traction. Our design, development, marketing, and other resources help build and test an MVP, and then scale

build

Collaborate

We collaborate with entrepreneurs to create companies that leverage their expertise. Where we collaborate with another founder ideally we'll join forces to create the company together.

collaborate

Invest

We fund the first stage of our projects internally then raise external capital as they grow. We don't charge fees for our resources, so the only way we get a return is when an exit occurs. That makes us very focused on creating companies of value, and on realising that value.

invest

Some Portfolio Companies

EXITS



ACTIVE PROJECTS

WHO WE ARE

25Fifteen is led by Luke Carruthers and Kim Heras, supported by over a dozen experienced developers, designers, and marketers.

Join the 25Fifteen Alpha Team

Alpha Team is a 25Fifteen community for people interested in early testing/launches of our new products,
25Fifteen news and our thoughts on the startup process



Want to hear more?

Check out our musings on Medium.

Think you can help us with one of our companies?
Drop us a note, we'd love to hear from you!